Digital Marketing Manager
Cedar Rapids Toyota
Who We Are
Cedar Rapids Toyota has been locally owned since 1969. Thanks to our long-term relationships with customers, we are one of Eastern Iowa's top volume New and Certified Toyota dealer, and are deeply embedded in the Hiawatha community.
We are currently seeking a Digital Marketing Manager/IT Professional to join our team.
What We Offer
- Paid holidays
- Vacation time
- Health, dental, and vision insurance
- 401K
- Community involvement
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Develop and execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company
- Design, build, and maintain our social media experience
- Create landing pages and optimize user experience
- Digital vendor selection + management: Understand the language they speak, set clear goals + objectives, and make sure all vendors are working together for the best results
- Communicate with outside advertising agencies on ongoing campaigns
- Driven Reporting: Put systems in place to monitor performance, show how digital affects bottom line, alignment with monthly sales goals and objectives
- Generate appointments and quotes by means of dedicated outbound prospecting and lead activity management in an effort to qualify and market to potential customers
Qualifications
- AAS/BS degree in marketing, web design and development, or a related field
- Graphic design knowledge, IT background/experience working with technology required
- Demonstrable experience managing digital markeitng campaigns as well as optimizing landing pages and user funnels
- Strong analytical skills and data-driven thinking
- Knowledge of website analytic tools like Google Analytics
- Up-to-date on latest trends and best practices in online marketing and measurement
- Excellent verbal and written communication skills
- Time management, prioritization skills, and ability to multitask required
- Ambitious, goal-oriented, and eager to improveam
- Automotive background a plus, but not required
Click apply now to apply via email.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Job ID: 99360
Posted 3 days ago